According to H2 Gambling Capital, a research enterprise established in Manchester and that has clients like PartyGaming, benefits from online bingo would rise to over 200% in 2009 and 2010, reaching the amount of US$1.300 millions by the end of 2009 and US$ 1.600 millions by the end of 2010.
“Online bingo is in such an initial growing phase that any news counteract any recession effects”, said Simon Holliday, H2 director on a telephone interview.
Online bingo version has proved to be more resistant than other games during nowadays recession, which is the worst recession since World War II. People funds have been reduced having an effect on traditional bingo rooms benefits.
According to William Hill, absolute benefits produced by online bingo and skill games as backgammon, grew 50% on the first term of the year and sales, including players winnings, are expected to grow an additional 50% in 2010, from US$ 250 millions this year.
Ladbrokes, the owner of 2.300 bookmakers in the United Kingdom and Ireland, informed that benefits produced by online bingo grew 30% while sales in the United Kingdom establishments went down 7.4%.
It seems bingo rooms are more popular among women. Visitors at William Hill online bingo sites are mostly women who are about thirty and some of them usually bet about 10 cents. “About 70% of the players who register in Cashcade sites in the United Kingdom are women whose ages are between 25 and 45 years old”, said Simon Collins, PartyGaming Cashcade Operations Division Director in a telephonic interview on August 7.
“Everybody is getting in bingo online”, said Wyb Ellis, London Numis Securities Ltd. Analyst, on a telephonic interview. “It has been a considerable growing area, especially in the United Kingdom”.
Maybe bingo rooms success is based on the fact that they allow to have the same fun that people would have in a traditional bingo room. Besides, nowadays many of this rooms have chat rooms where people can interact with other players making online bingo a social game like real bingo.